Five, Four, Three, Two, One...Launch!

By Nichole Giles

Well, it’s official. Mormon Mishaps and Mischief is available for purchase online and in stores. Woo hoo! To celebrate this milestone, we asked the Cedar Fort public relations manager, Sheralyn Pratt, to help us schedule a launch party.

I’ve always believed in word of mouth advertising. As long as you tell a few people, the news should get where it needs to go. Correct? In theory. But have you ever tested that theory? We did.

          (Getting started!)

Both Cindy and I publicized this event on Facebook, Twitter, Blogs, and newsletters. We hung posters around town, we emailed all our friends. But most importantly, we made sure to remind the important people in our lives that this party meant a lot to us. A true milestone in the beginning of our careers as writers.

We planned it, and people came. And when I say people, I mean crowds.

(Yes, that is a line you see.)

How did this happen? It’s hard to say exactly. But here’s one thing I know for sure. I told my mom, who told everyone she knew, which included my grandma, who told everyone she knew (you know, family pride and all). Then I told my dad, who told everyone he knew, and his mom told everyone she knew, and the web branched out from there. Now imagine me telling everyone I met for about three weeks solid. Then consider that Cindy did the same things as me. Then our families and loved ones and friends and neighbors. And we treated everyone like they’d been given a special invitation. (That's a key point, I think.)

The result? Too many people to count. We sold out of the forty books Barnes and Noble had in stock, then opened a box of fifty we’d brought with us. Eighty-one books sold out the door that night, and we left six more for the shelves. (Don’t worry, B&N ordered more books from the publisher and will be replacing those books we brought with us and sold through them.)
(Left to right: contributors Rachelle Christensen and Connie Hall, Cindy, Nichole)

I’m thinking that’s a successful launch! Three days later at the next signing, we sold another fifteen, even though it was the middle of the day on a stormy, cold Saturday. Another success.

We’ve done two events, and have two more scheduled before Christmas. We’re definitely learning as we go, but I want to share a few tidbits we’ve learned up to now.

First, when you have an eye catching table, people will naturally be inclined to wander over and see why that table is set so pretty. At that point, you can talk to them about your book, offer them candy (one of the items on the table) and a free bookmark, and have them enter to win a prize from a drawing held by you.

 (In the back: Authors Rebecca Shelley, Heather Justesen--creator of the gorgeous cake on the table--and Keith Fisher.)

Second, it pays to have drawings. Free stuff always draws crowds, and if you tell people they have to be present to win, they’ll probably stick around for a while. That gives them time to fall in love with your book and buy two or three copies.

Third, whenever people see a crowd, the natural inclination is to mosey on over and see what’s going on. Those people will likely at least look at your book or take a bookmark. These are potential buyers. And if they think they’re meeting a famous author (just pretend, it’s partially true, right? Okay. Lie then. It’ll make them feel good) they’ll not only buy your book, but maybe ask to take your picture. Smile!

Fourth, always have extra books in your car. If the store sells out, they’ll be more than happy to work out something in order to get more books from you and keep up the selling momentum. Aim to sell out every store you walk into, and be prepared to restock the supply if needed.

(Us at the Gateway signing. This was our last half hour, when we sold all fifteen books.)

I’m sure we’ve learned a lot more than that, but this post is getting mighty long. Stay tuned in two weeks for my next post about what I learned at my first four book signings.

Merry Christmas, everyone!

Nichole

Book Launch Nightmares

By C.L. Beck



Not to do self-promotion here, but … okay, so maybe just a little self-promotion … my co-author, Nichole Giles, and I have our very first book launch coming up on Wednesday, Dec 9, 6-9p at the Barnes and Noble, in Orem, UT. I’m calm about it. No nerves at all. Just nightmares all night long, and dry heaves during the day.

Recently, several of our authors here at the Writing Fortress have held book launches. That's very exciting, and since I've heard horror stories about book launches gone awry, I’d like to offer my jealous envy sincere congratulations to friends who’ve managed to live through one.

Even though I’ve never done a launch before, I have a pretty good idea—due to warnings by friends and the nightmares I've been having—what the top ten worst fiascoes would be for me.

1. The bookstore orders my book and receives seventy copies of "Tales of a Stripper" instead.
2. The bookstore parking lot is closed off for resurfacing at one end and to accommodate the new In and Out Burger at the other.
3. Aaackk! I’ve shown up in nothing but my underwear.
4. I made it there in one piece, I remembered to bring a tablecloth and I'm signing books ... at a table in the restroom.
5. Aw, drat, I forgot a pen and all that’s on hand is a crayon.
6. Umm, I’m sure I knew it once upon a time, but I have no clue what my name is.
7. Cramp, cramp, I have a cramp in both hands.
8. Gas, gas, I have really bad gas. I should not have eaten that double bean burrito.
9. I’m signing two doors down from Sarah Palin.
10. The power has failed and it won’t be on again until morning.

So, wish me luck, dear friends, and if you get a chance, stop by to say hi on December 9 at the Orem Barnes and Noble. I promise I’ll be wearing something more than just my underwear.

Trips to new places

By Heather Justesen

November was supposed to be given over to NaNoWriMo--National Novel Writing Month, though I had more editing than fresh writing planned. Unfortunately, as seems to be the case every November, other things intruded, keeping me away from my story file, and keeping my word count from climbing. This year that thing was my book publicity, school visits, a blog tour, and other fun book stuff. I'm hoping now the biggest part of the rush is over I'll be able to spend a little more quality time with my laptop again.

However, I thought I'd share some thoughts and experiences I had this week. As part of my trips to visit students, I spent two days in San Juan County this week. Now for people who are as unfamiliar with where this is located (I had no idea how far off it was when I contacted the school back in October.), it's down in the Four Corners area--the place where Colorado, Utah, Arizona, and New Mexico meet.

Yes, that's a long drive.

Just a few notes from the trip:

There's a big scrub evergreen (I really ought to know what kind of trees they are, but I don't. If anyone else does, I'd be happy to be educated) on the East side of the road near Moab that is covered in tinsel and Christmas decorations. It even has a huge star posted on top. It was cool. I hoped I would see if on the way back so I could stop and take a picture, but it was dark and I totally missed it.

The tree gave me something to think about, though. It reminded me of the shoe tree in Park City (which I blogged about here). I can't help but wonder whose idea it was to begin with, why they picked that tree, and what they were thinking about when they did it. Could one of them have wondered if someone would see the tree and blog about it? Did they want to encourage holiday cheer to spread and hope the idea would catch on so others would do the same with random trees in their areas?

Actually, that's not a half bad idea....

Anyway, Tuesday evening I spoke to a small group at the CEU San Juan Campus library about writing and what I've learned over the years. Then we had some tasty cookies and talked for a bit before my new friends, the Razors, took me home and fed me some seriously tasty homemade pizza. Many thanks to them and their mom for putting up signs and feeding and housing me for the night.

The next day I went to Mexican Hat Elementary school where I spoke to the kids all day with each grade coming in for half an hour. I did two presentations to kindergartners. We'll just say that I got a bit hoarse by lunchtime. Thankfully there was a bit more break time between the afternoon sessions. It was fun, but my voice box was ready to have a break when I turned my car back north.

The red mesas and rock formations near the Navajo reservation at Mexican Hat are so cool. I took a number of pictures--mostly while I was driving back to Blanding. I couldn't stop because school got out a bit later than I planned on, and the drive was a good 20 miles further than I remembered from my early research, so I had to rush back so I wouldn't be late.


This formation is near the reservation. I remember when I drove near it in the morning I thought it looked like fingers coming out of the ground. It's more gray than the reddish dirt and rocks around it--the picture doesn't do it justice.


This one is called "Hat Rock" and ask you can see, it kind of looks like a Mexican Hat. I'm assuming that's where the town gets its name.


One day I'll have to drag my husband down that direction and we'll have to spend a few days going through Arches and Canyonlands national parks, then see some of the other sights that I didn't have time for on this trip.

In the evening I did a signing at the main grocery store in Blanding and sold several copies. Considering there was almost no advertising of my signing and I'm a nobody, it was still really decent.

My blog tour has ended now too, and it was a lot of fun. You can check out a full list of the blogs where my book was reviewed here. Jennie Hansen also reviewed it (along with Rebecca Talley's book, Altared Plans) this week for Meridian Magazine here. Also, there are a few hours before I draw the last few winners in my big giveaway tomorrow morning. You can learn more about that here.

Tomorrow I'll be signing with six other authors at the Barnes & Noble in Orem from 2-4. If you're in the area, pop on by and say hello! And if you have Wednesday evening available, Cindy and Nichole's book, Mormon Mishaps and Mischief is now out, and they are having their book launch at the same place Wednesday evening from 6 to 9 pm. It's going to be fun!

Showing Grace and a Big Announcement

By Nichole Giles

Last Sunday, a lady in Relief Society asked about my upcoming book release and, after hearing the details, turned to the woman sitting next to her and said, “Did you know Nichole’s a famous author?” The statement took me aback. My book hasn’t even been released yet. And though it’s at the printers even as I write this blog (release details to follow), even when it is in stores and on shelves nationwide (I hope) does that really make me a famous author?

Not really. The truth is, very few people will ever associate my face with that cover—or any other cover of a book I write—unless one of my books becomes a New York Times bestseller. And while I do have goals of reaching that list, I believe it takes a book of Twilight and Harry Potter proportions to connect book covers with author faces. At least for most people. (Maybe I’ll be the exception? I certainly hope so.)

But that doesn’t mean I won’t meet hundreds, or thousands of people in my travels, and those people will come to know me—the person—and my actions and behavior toward them will most definitely color their opinion of my work as an author. It may not be fair for people to think that way, but that’s one of life’s truths, so I may as well be prepared to always be gracious and kind to those I meet.

Grace is not something that comes naturally to everyone, but it is necessary in the life of an author to never forget the importance of first, second, and last impressions. That does not mean, of course, that I have to go out and buy a whole new wardrobe, but it does mean I should be conscious of how I present myself when making a public appearance. It means I should always be conscious of how I come across when I speak, and greet my fans, and when I discuss other authors and their books. It is imperative to my future that I come across as a good person, and an author who cares about the world and those in it.

In case you’re wondering why this topic is so forefront in my mind that I’d choose to blog about it today—the week of Thanksgiving—I actually do have a reason. And I have a big, new reason to be thankful. Mormon Mishaps and Mischief has officially gone to press. Yahoo!

Those interested in advance purchase can already order it online here, here, or here.

Because the book will be arriving in stores with only two weeks to spare before the big holiday, Cindy and I are in the midst of planning a whirlwind week of signings, starting off with an enormous launch party at Barnes and Noble in Orem, Utah on December 9th from 6-9:00 pm. We’ve also set up a second signing date at the Barnes and Noble in Sandy, Utah on December 19th, and since this one is a Saturday, we’ll be in the store from 11:00 am-1:00 pm. More dates to follow later.

Guess what? Everyone is invited. And when I say everyone, I mean you, your family, your neighbors, your ward members, friends you haven’t talked to since your school days, friends you talk to now, and total strangers you just met on the street.

The launch is going to be a party of massive proportion, and by showing up, you’ll have the opportunity to meet more authors than just Cindy and me. We've invited many of our contributors, and expect to see lots of them there, so this is indeed a rare opportunity. Come have your books signed, eat treats, enter drawings, win prizes and share a fun night out that you won’t soon forget. I promise you won’t be sorry you stopped by. And if you can’t make the launch, show up to one of the signings later in the month. We’ll be doing giveaways at all events in December.

To stay updated on scheduled events, be sure to check the LDS Humor blog regularly. While you’re there, become a follower and sign up for our newsletter. You can also follow us on Facebook and Twitter.

Have a wonderful, incredible holiday, and don’t forget to share a few laughs with the important people in your life. Those people are the gifts for which we should truly be the most thankful.

Until next time, write on.

Nichole

Reading is a Must

By Heather Justesen

If I said that writers need to read, you might nod and think I mean that internally we have to read--it's part of our makeup. That would be true for most every writer I know, but that's not what I mean.

The fact is, as in any profession, writers need to keep up with what's going on in their business. That means I need to be aware of what other writers in my genre are producing, what the trend is. Reading is also necessary as part of the process of learning to write. When I read a book, I often study the setting, characters, plots and other aspects of the writing. I pay attention to beautiful prose (because that is really not my strong point) and things that don't work for me in the story.

I may be totally caught up in the book, but after writing for so many years, a part of my brain is always scrutinizing the text, trying to figure out why I enjoy the book. Is it great characters? A skillfully woven plot? Is there just enough chemistry between the man and woman to keep me wondering how and when they are going to get past their obstacles? Is the mystery getting more complex and do I keep asking myself who was responsible for the murder?

It's important for me to focus on these aspects as I read because they help me become a better writer. After I had one of my manuscripts edited by a published writer for the first time, I realized that I had trouble knowing how and where to add descriptions. I tended to add them in unecessary places, or I made them too passive (or I left them out entirely). On the recommendation of another friend, I spent untold hours over the next several months reading everything written by a specific author that I could get my hands on. I probably read close to forty or fifty of her books in under three months (they were mostly pretty short and she's obviously been writing for quite some time) and when I started writing again the descriptions came much easier to me--because I had studied how to do it.

Reading is an important part of honing my craft, but I sometimes struggle to find time to sit down with a book because I have so many other things to do (writing is only one of them). Still, when I do pick up a book, slide back into a hot bubble bath, or wrap myself up in blankets in bed, I find my frustrations trickle away, my worries flee, and when I finish, I'm far more ready to get back to work on my next book.

What have you read lately?

PS I'll be signing with some other great authors at the Sandy, Utah Barnes & Noble Saturday from 2-4. Stop in and enter to win one of our prizes!

My book trailer is out!

By Heather Justesen

Just had to share. This has been several months in the planning and creating stages so I'm totally excited to see it. A big thanks to Stephanie Fowers for filming and compiling the video, and the Kevin Mathie who wrote the music (isn't it gorgeous?).



In other news I've had an interview and a couple of book reviews this week.

Cindy Williams interviewed me for her blog Writer's Mirror on Wednesday.

Danyelle Ferguson at Queen of the Clan blog reviewed my book. Danyelle has a non-fiction book coming out next summer which I'm totally excited about.

Tristi Pinkston, author and reviewer of many fine books, reviewed my book on her blog.

A big thanks to all of these ladies! My big local launch party is happening at the Fillmore, Utah library tomorrow from 10 AM to 1 PM if you or anyone you know lives in the area, invite them over.